Packaging Design Tips To Help Your Business Grow
5 packaging design tips that will not only make your packaging stand out, but blow your competition out of the water too! Great packaging design will enhance your shoppers experience and help you stand out in a busy market place. Callancote offers in house custom printing Here. Any questions, pop us an email or call us and we’d be happy to discuss your businesses needs.
5 Packaging Design Tips
First of all, having a strong, established brand is key in today’s competitive eCommerce environment. Branding on the inside or outside of your package helps increase brand visibility and build rapport with customers.
Also, beautiful, personalised packages are more likely to be remembered. Therefore exposing customers to your brand and creating an unboxing experience they will share with family, colleagues and friends. As a result, you’ll be remembered.
Disposing of packaging is not always simple, especially if the pack consists of multiple materials that need to be split before throwing away. You can make life easier for your customers by providing clear recycling information on your packaging, avoiding excess packaging and switching to sustainable packaging or all-in-one solutions made from the same material.
3. Fit for purpose
Ensure your packaging is suitable for the size and shape of your products. Using only as much packaging as is necessary will help you minimise packaging waste. Therefore saving on packaging materials and prevent parcels from bursting in transit due to overfilling! Amazon are known for their massive wastage of packaging! As a result, wasting materials and not being kind to the environment.
More Packaging Design Tips
4. Peel and seal closure
Boxes with a peel and seal closure enhance the look of your parcels as no extra materials are required to seal the lid (say goodbye to ugly tape). They are also a simple but effective tamper-evidence solution; once the strip is removed from the box, it cannot be reapplied, reassuring customers that nobody had opened the pack before they received it.
5. Easy returns
Receiving an item that arrives damaged, doesn’t fit or meet our expectations, which can be can be disappointing. Save your customers time, money and nerves by sending your products in packaging that can also be reused for returns. Mailing bags and boxes with an extra seal strip inside the pack are perfect for this. Also ensure you include clear returns instructions (and maybe even a returns label) which will therefore simplify the process.
Contact Us Here to discuss your businesses packaging design needs or packaging in general.