Better Packaging to Avoid Costly Product Returns
Better packaging for your products can and will avoid costly returns from damage. Not to mention that unfortunately January is the biggest month for returns due to unwanted Christmas gifts.
It seems Women’s clothing is predicted to be among the most returned items, mostly due to purchasing the wrong size. Other commonly returned items include footwear and electronic goods.
If you’re an online retailer, the increased level of returns may put added pressure on your resources and capabilities as returns can be much more expensive than they seem at first glance… Here’s how and why…
Not only do you need to consider any expenses directly associated with processing returns such as your administration fees. You also need to take into account additional transport costs, extra labour time and the possibility of your products getting damaged on their way back to you.
Here are a few suggestions that you can do to limit the impact of returns on your business, and one of them is to re-think your existing packaging. Better packaging or a different style of packaging may make all the difference to your business costs.
Consider sending your products in packaging that can be easily reused for returns.
- Firstly, it will spare your customers the hassle of finding alternative packaging. You can show off the level of services you can offer and enhancing customer experience with your brand.
- Secondly, it will help ensure your products are returned to you safely in the most suitable packaging, limiting the likelihood of product damage in transit, therefore saving you money. Making customers have to find their own packaging can limit the influence on how the products are sent back to you.
- Lastly, including a second seal strip on your box will help intensify security on return transportation, preventing parcels from opening and exposing any attempts of tampering. Also consider if your return packaging needs bubble wrap. Is your product one that could be easily damaged in transit?
A Faster Packaging Operating System
Ensure you get your returned stock back into the supply chain as soon as possible. This avoids backlog and stress associated with piling orders. There are a few things you can do to ensure your packaging operation runs smoothly:
- Train your staff and make sure their benches are well-organised and offer easy access to all the packing materials they need. This will help them work more efficiently and better manage the increased workload.
- Automating your packaging operation will help you pack more efficiently. Auto-boxing, for example, can reduce your packing time by up to 50%. Because all packing, sealing and labelling are done automatically.
Ask us here at Callanote if we can improve your businesses packaging needs for a better packaging experience. Not only for your customers, but for your business and employees too.
What will your business do to get a better packaging system in operation?