Packaging trends, who knew there was such a thing. But there absolutely was in 2017: I wonder what 2018 will bring?
Here are some packaging trends that occurred in 2017 and we predict the same will follow and grow in 2018.
Packaging Trends 2017
Trend 1: Growth in Online Sales
eCommerce sales are constantly growing, people just aren’t visiting shops as much as they used to. According to recent statistics by Eurostat, an astonishing 87% of internet users in the UK made a purchase online in the 12 months prior to the survey.
For a retailer it’s important that packaging provides optimum protection for products and is easy to open to avoid unhappy customers and minimise costs associated with damage and returns.
Trend 2: Demand for Easy Returns
Customers are not always satisfied with the purchases they make and may want to return faulty or unwanted items. Buying online can be particularly tricky, as customers don’t physically see items until they arrive.
Figures from the BBC in 2016 reveal that almost two thirds of customers who bought women’s clothes online in the six months up to May 2016 sent at least one item back.
Retailers need to protect their brand and avoid customer dissatisfaction by sending products in packaging that is easily returnable. This will not only spare customers unnecessary hassle, but will also help you maximise product protection on its way back.
Trend 3: Customer Experience
Packaging can help to bring the customer experience to a whole new level. Imagine receiving a long awaited item that arrives in a beautiful, high-quality box. With a “thank you for your purchase” printed on the inside? How does it make you feel? I’m guessing pretty good, right?
Adding a personalised message or a logo to your packaging helps to build stronger customer relationships, enhancing the overall experience with your brand. The more satisfied your customers are, the more likely they are to choose your brand again and recommend it to others too.
Trend 4: Sustainability
Packaging that is fit for purpose can help to minimise packaging waste by ensuring you only use as much packaging as necessary.
This helps to deliver savings in packing materials and courier charges while ensuring your products are well-protected in transit and storage. You will also please your customers; as smaller parcels will fit through their letterbox first time.
Trend 5: Reduced Costs
Periods of economic uncertainty encourage companies to make savings in their operation. Good packaging is crucial in a busy eRetail environment. Naturally Callancote can help with your packaging needs on our website.